The Marketing Edit

Ongoing, strategic marketing support where I work alongside you, not just for you.

This is hands-on, ongoing marketing support for businesses who want their digital presence managed thoughtfully and strategically. I integrate myself into your business, take ownership of the moving parts, and make sure every decision is aligned with your bigger picture. Not just what needs posting this week.

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What working together actually looks like

This isn’t a set-and-forget service and it’s not a stream of random tasks either.

When we work together, I integrate into your business as a strategic marketing partner. That means I’m across your goals, your offers, and what’s happening behind the scenes — not just what needs to go out on social this week.

We plan intentionally, execute consistently, and review what’s working so your marketing evolves as your business does.

You’ll always know:

✦ what we’re focusing on

✦ why it matters

✦ and how it supports the bigger picture

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Here’s how we work together

Systems & Structure

We work inside a custom Notion space built specifically for your business. This is where strategy, content, timelines, ideas, and feedback live so everything’s in one place, easy to come back to, and never scattered across messages or emails. It keeps things clear and organised (yes, I’m a type-A eldest daughter).

The Process

We stay connected through a mix of structured check-ins, Slack and regular reviews, depending on what works best for your business. I’m across what’s happening behind the scenes, not just what’s scheduled to go out, so decisions are made thoughtfully, in context and aligned with your business goals.

This is long-term, collaborative marketing support, designed to fit into your business, not sit on the outside of it.

The Result

Marketing that actually supports your business

The outcome is marketing that feels cohesive, intentional, and aligned with your goals, not rushed or disconnected. You get consistency without micromanaging, clarity without overwhelm, and a someone in your corner who’s thinking ahead with you as your business grows.

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The things you don’t have to manage anymore

Every engagement is shaped around your business and your goals. We focus on what will actually support your growth, not a fixed package or a long list of things you don’t need.

Services include:

✦ Strategic social media management

Planning, creation, scheduling, and optimisation across the platforms that make the most sense for your business including Instagram, Facebook, LinkedIn and Tiktok.

✦ Content strategy & direction

Clear messaging, content pillars, and ongoing guidance so everything you share feels aligned and intentional.

✦ Paid ads support

Meta and/or Google Ads setup, optimisation, and reporting where appropriate.

✦ Blog & long-form content

Articles and written content designed to support visibility, authority, and long-term growth.

✦ Email marketing support

Campaigns, newsletters, and nurture sequences that fit into your wider strategy.

✦ Analytics & reporting

Clear insights into what’s working, what’s not, and where to focus next, without drowning in data.

✦ Content creation (Auckland clients)

In-person content creation for businesses including photo and video capture to support your socials, campaigns, and wider marketing.

  • Final scope is agreed on before we begin, based on your business needs, budget and capacity. If you’re unsure about what you need, don’t worry. We’ll work it out together.

Investment starts at $1000 +GST
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this is for you if...

You value collaboration, trust and clear communication

You want your marketing handled with strategy and care, not just execution

You’re putting in the work but not seeing the traction you expected

You want expert support to align your marketing with your bigger business goals

this isn’t for you if...

You’re looking for one-off help rather than ongoing support

You’re not sure if you’re ready to handover responsibility yet

You’re not open to honest feedback or change

You’re still figuring out what your business even is

You’re busy running your business and no longer have the time or headspace to manage your marketing

You’re in a season where you just need fast results

  • "Farah is absolutely invaluable in my business!"

    As a business owner who also homeschools my own kids, time is scarce and overwhelm can be SO real! Farah makes the marketing happen without requiring my time, energy or brain power. Her marketing plan is thorough and she pays close attention to what's working and what's not. The amount of research she puts into learning and understanding my unique niche is seriously impressive! Not only does she research, write & post my social media and email marketing, but she took the time to study and learn my voice too. If you're on the fence about working with Farah...just do it. You won't regret it!


    Bridgette C.

  • “Working with was Farah was refreshing and extremely easy.”

    She offered great advice and was very organised in terms of putting a plan and schedule together. I wasn’t the easiest of clients to work with due to me not being as organised on my side but Farah was accommodating and understanding and provided regular check in’s to make sure I was able to stay on track with the required information.


    Viran R.

  • "Farah has so many amazing ideas."

    For our social media / digital marketing campaigns and website content, she's very supportive of our business and very responsive to any queries / ideas that we have. I would absolutely recommend using her.


    Maryclare S.

  • "Farah was great to work with and I found her services really valuable."

    She has a thorough understanding of social media channels and tactics, creative flair and excellent communication skills. I highly recommend Farah.


    Josephine F.

  • "Farah is my new wingwoman!"

    I spend so much time focusing on my clients that I tend to neglect my own marketing and social media – not practicing what I preach! Farah has made the entire process easy, nothing is too hard and she adds a natural sense of calm and relief to me and my business. She just gets it. If you’re looking for a social media manager (or a wingwoman), I cannot recommend Farah enough!


    Sarah T.

  • “Farah was a delight to work with."

    She provided a very thorough brand strategy that covered everything we needed to launch our new business. Her professional approach, and friendly manner made communication very easy. She really understood our needs, and who we are and took that into consideration when making recommendations for our brand. Thanks Farah! Looking forward to doing more work with you in the future.


    Megan & Malini.

  • "When you find the right person for the job, then hold on to her."

    I needed Farah’s help to design a website for my e-commerce business. I expected professional work from her, but she exceeded my expectations. She took my baby project as her own and amazed me with her intuitive marketing and design inputs and diligent work. Despite the completion of the project, she continues to take time out for me and gives me valuable advice. Virtually Yours stays true to its name – she is for keeps.


    Azra Z.

Ready to hand it over?

The Marketing Edit is offered on a limited, monthly retainer basis so I can work closely with each client.

If you’re looking for hands-on marketing support and someone to take the lead, the next step is to get in touch. From there, we’ll book a discovery call to talk through your business, your goals, and make sure we’re a good fit before moving forward.

Enquire about The Marketing Edit